top of page

Megatrends 3.0

I reread the following books of Toffler and Naisbitt. Alvin Toffler co-wrote his books with his wife Heidi.

It is amazing how well these people saw the trends.  Actually the book The Third Wave (1980) I give the credit for the concept 3.0.  3.0 is the third wave. "In the book Toffler describes three types of societies, based on the concept of 'waves' - each wave pushes the older societies and cultures aside.

The First Wave is the settled agricultural society which prevailed in much of the world after the Neolithic Revolution, which replaced hunter-gatherer cultures.The Second Wave is Industrial Age society. The Second Wave began in Western Europe with the Industrial Revolution, and subsequently spread across the world. Key aspects of Second Wave society are the nuclear family, a factory-type education system and the corporation. Toffler writes:The Second Wave Society is industrial and based on mass production, mass distribution, mass consumption, mass education, mass media, mass recreation, mass entertainment, and weapons of mass destruction. You combine those things with standardization, centralization, concentration, and synchronization, and you wind up with a style of organization we call bureaucracy.

The Third Wave is the post-industrial society. Toffler says that since the late 1950s most countries have been transitioning from a Second Wave society into a Third Wave society. He coined many words to describe it and mentions names invented by others, such as the Information Age." (

Curacao, Aruba and other islands have been in transistion since the 1950s when the refinary started to automate.  This fourthy years after they abrubtly industrialized these island, pushing them out the agriculture society.  The challenge is to fullfill the third wave.  With the desmination of the internet in the 1990s the third wave was accelarated. What is also relevant the education of all individuals and freeing the creativity of individuals.

A few of their well-known works by Tofflor are:

Future Shock (1970) Bantam Books ISBN 0-553-27737-5

The Eco-Spasm Report (1975) Bantam Books ISBN 0-553-14474-X

The Third Wave (1980) Bantam Books ISBN 0-553-24698-4

Previews & Premises (1983) William Morrow & Co ISBN 0-688-01910-2The Adaptive Corporation (1985) McGraw-Hill ISBN 0-553-25383-2

Powershift: Knowledge, Wealth and Violence at the Edge of the 21st Century (1990) Bantam Books ISBN 0-553-29215-3

War and Anti-War (1995) Warner Books ISBN 0-446-60259-0Revolutionary Wealth (2006) Knopf ISBN 0-375-40174-1

John Naisbitt wrote:

Megatrends. Ten New Directions Transforming Our Lives. Warner Books, 1982

Reinventing the Corporation. Transforming Your Job and Your Company for the New Information Society. Warner Books, 1985

Megatrends 2000.

Ten New Directions for the 1990s. William & Morrow Company, Inc., 1990

Global Paradox. The Bigger the World Economy, the More Powerful Its Smallest Players. William Morrow & Company, Inc., 1994

Megatrends Asia. Eight Asian Megatrends That Are Reshaping Our World. Simon & Schuster, 1996

High Tech/High Touch. Technology and our Accelerated Search for Meaning. Nicholas Braely Publishing, 2001

Mind Set! Reset Your Thinking and See the Future. Collins, 2006.China's Megatrends: The 8 Pillars Of A New Society. HarperCollins, 2010.

2 views0 comments

Recent Posts

See All


bottom of page